Search Engine Marketing (SEM)
Search Engine Marketing
Search engine marketing (SEM) involves paid advertising that improves a website’s visibility in search engine results pages (SERPs). The term Pay-Per-Click advertising refers to advertising that is used in order to drive traffic to a website.
Platforms for SEM
1.Google Ads(formerly Google Adwords)
The largest and most widely used PPC advertising platform, allowing advertisers to display ads on Google’s search engine and its advertising network.
2.Bing Ads
Microsoft’s PPC advertising platform, which allows advertisers to display ads on the Bing search engine and its partner networks, including Yahoo.
3.Social Media Advertising
While not strictly SEM, platforms like Facebook Ads and LinkedIn Ads offer PPC advertising options that can complement search engine advertising efforts.
SEM is a powerful digital marketing strategy that can help businesses increase online visibility, drive targeted traffic, and achieve measurable results through paid search advertising. Effective SEM campaigns require careful planning, ongoing optimization, and a deep understanding of the target audience and market dynamics.
