Google Ads Management services Abu Dhabi
Different Types of Google Ads Campaigns
The benefit of using Google AdWords is that they can help you expand your consumer base by targeting people who are looking for your goods or services and directing focused traffic to your website.
Search Ads
search ads, prominently featured at the top of search engine results pages (SERPs). Reach potential customers who are actively searching for terms or phrases related to your products or services
Display Ads
You can use Google Display ads to boost your brand visibility on Google’s full Display network, which includes Gmail and YouTube. These image or banner ads help you connect with users while they are online
Shopping Ads
Google Shopping Ads help eCommerce businesses by showing product information to users interested in buying similar items. These ads feature images, prices, and relevant details, assisting users in comparing products and making buying choices.
Video Ads
These are ads that are shown before, during, or after videos on YouTube and the Google Display Network, Present your business, advertise products, and distribute service details. They are impactful in telling stories and visually communicating messages
Discovery Ads
Google Discovery Ads campaigns are perfect for building brand recognition and reaching different audiences by placing visually-rich ads in Google feeds such as Discover on mobile devices and YouTube home feed. These ads seamlessly integrate with organic content, offering a native advertising experience to reach users exploring and discovering new content, making them ideal for introducing your company to new customers.
Performance Max
Performance Max is a campaign type focused on goals that uses machine learning and AI to show ads on various Google networks like Search, Display, YouTube, and Discover. These campaigns adjust bids and placements in real-time to achieve the best results and visibility on these networks, allowing full utilization of Google’s advertising platforms for impactful ad placement
How Google Ads Work
Google Ads works on a PPC model, where advertisers bid on keywords related to their business and pay only when someone clicks on their ad. Factors like bid amount, ad quality, and relevance are used to determine ad placement. The platform offers different types of ads across the Google network, such as Google Search ads that target specific audiences on SERP. Clicking on the ad directs users to a chosen landing page for potential conversion.
